PHILOSOPHY

The hairstyle consists of a series of practices that aim to give a certain shape to the hair. The finish, on the other hand, serves to redefine its appearance and everything that is done Pre/Post on the strands, to give shine, softness or opacity, etc… to the hair that needs it. The ZOE-T Research and Development Laboratories formulate the BE.COOL line to give greater possibilities and creativity to the hairdresser’s creative work. The finishing products of the BE.COOL line are extremely important for your hair, especially if you want to have soft, luminous and healthy hair. In practice, they are references that no one can do without

THERMO PROTECT.ME is a winning combination with the hair straightener. Hair will be visibly healthier. Total protection for your daily hairstyle.

BENEFITS: Double action: polymers and conditioning agents act to prevent cuticle lifting by improving the surface of the hair. Light and invisible spray, each strand of hair is covered with a protective barrier.
THERMO PROTECT.ME is characterized by an advanced protective system extended by its active ingredients (Keratin, Argan Oil, Milk Proteins, etc…), specially formulated to maximize your hot styling and to obtain a fantastic look.

INSTRUCTIONS FOR USE: THERMO PROTECT.ME can be applied before or after drying. Shake the bottle well before use. Apply to damp hair immediately after shampooing, spray on lengths and ends, leaving roots out. In this way, it will protect your hair from the heat of the dryer. Spread the product over the lengths and ends, leaving the roots out, in case of using it on the dry hear before ironing. This ensures greater protection when ironing, achieving a perfect fold. In any case, it will prolong the duration of the hairstyle.

Hair gel, allows you to create all kinds of looks, shaping your creativity

BENEFITS: POWER MAX Gel can be used on damp or dry hair and offers a strong hold but is easy to wash out. It tames waves, sets curls, gives a wetlook fi nish and is suitable for all hair types and textures. Provides volume and shine and leaves no residues.

INSTRUCTIONS FOR USE: Work a small amount of product between your hands and apply to damp or dry hair. It can be used every day on damp or dry hair.

Liquid crystals are a real wonder for the hair because they manage to discipline it and leave it shiny and perfect from the fi rst applications. An essential “must-have” that you cannot miss and try at least once.

BENEFITS: CRYSTAL SHINE DROPS is for cosmetic use, it has an oily but not greasy texture that is deposited on the hair fi bers improving their appearance. Basically, CRYSTAL SHINE DROPS, unlike other products, is not absorbed into the hair structure, but remains on the surface to polish and smooth each hair fi ber. Whether you have straight, wavy or curly hair, you can decide to use them to combat frizz and prolong the hairstyle, they will help your hair not become unmanageable in case of rain, wind or humidity.

INSTRUCTIONS FOR USE: Proceed by applying very small amounts at a time. The dispenser is capable of releasing drops of product, 3 or 4 drops will be enough if you have medium / short hair; 6 drops, no more, for long hair. Apply the product to lengths and ends, avoiding the roots.

SHINE WATER. Wax to mold hair naturally. Strong hold, shiny effect.

BENEFITS: Water-based fi xing wax, with a strong hold, that provides a natural shine for a fl exible texture. It shapes and separates the strands during the modeling phase. Ideal for all types of hair.

INSTRUCTIONS FOR USE: Take a small amount of SHINE WATER product between your fi ngers and apply it to dry or damp hair, proceeding to style as desired.

CLAY HARD. Compact molding paste. Natural fi xation, basically opaque effect.

BENEFITS: Clay wax for molding, which fi xes the hairstyle and increases its duration, providing a natural fi xation. It gives hair a basically opaque effect.

INSTRUCTIONS FOR USE: Take a small amount of CLAY HARD product between your fi ngers and apply it to dry or damp hair, proceeding to style as desired.