WAY COLOR

PHILOSOPHY

 

Way Color is an exclusive, latest-generation formula which provides not only 100% coverage of grey hairs but also comfortable application and more intense, more glowing colours, exceptionally bright and vibrant and with outstanding duration over time thanks to the added UV filters.
The hair gains a striking dual glossiness: the first level of reflected light gleams from the surface of the hair, while the second, intense, vibrant glow comes from the very heart of the hair, for a total shine. The hair is left well-moisturised, manageable and regenerated.

Professional Hair
CREAM COLOR

Professional Hair CREAM COLOR
WAY COLOR

Way
Color

100 ml

Coloring oxidation treatment
– 100% cover gray hair
– Lightening up to 4 shades
– Respecting the skin and the hair fiber
– Brilliant and multidimensional results
– Stable color from long-term

WAY ACTIVATOR

Way
Activator

1000 ml

Thanks to its formula stabilized and calibrated, it acts giving the treatment a color more ‘long-lasting and effective results.

Way Color Mixing

Way
Color
Mixing

MIXING: Mix 50 ml of My Color with 75 ml of Way Activator, in a dilution ratio of 1:1.5, in a non-metallic bowl.
For the SuperLightening Series:
50 ml of My Color + 100 ml of Way Activator, in a dilution ratio of 1:2.
Stir thoroughly to obtain a smooth, creamy mixture.

New Shades