To protect the color and to keep it intense and shiny, the hair needs specific treatment. KEEPING Color provides the correct softness and vitality, thanks to its active ingredients (Rooibos red tea & Aloe Vera) it fixes the micropigments of the color inside the hair. The colored hair receives the majority of the aggressions from atmospheric agents, from the water containing Chlorine and/or Limestone and from inadequate detergents. If no specific maintenance products are used, the hair will lose color, dry out and become opaque.
The KEEPING color line guarantees its effectiveness based on the fundamental active ingredients.
Tè Rooibos: (Also called red tea) Rich in antioxidants and mineral salts, it is called tea inappropriately because it is not derived from Camellia Sinensis, like other types of tea, but from the leaves of Aspalathus Linearis, a plant belonging to the family of legumes that grows exclusively in the Cederberg region of South Africa. After the harvest, the leaves are ground, fermented and left to dry in the sun.
Some of the innumerable properties of Rooibos are: Anti-Age, has a calming, antiviral and antibacterial effect, helps to balance the pH.
Thanks to the action of the flavonoids it calms the skin irritations. It is rich in minerals, in particular of calcium, fluorine, magnesium, phosphorus, manganese and iron.
Aloe Vera: It has countless benefits for skin and hair.
Thanks to the richness of mucopolysaccharides Aloe vera has a remarkable ability to retain water, thus being effective in the treatment of dehydrated hair.
It has an extraordinary capacity for deep penetration and hydration in the skin. Aloe Vera gel is suitable for sensitive skin, on which it has a soothing, refreshing, anti-redness and calming effect. The content of amino acids, vitamins and minerals makes aloe vera an excellent nutrient. The collagen
and elastin fibers that constitute fundamental structures of the skin tend to shrink and thin over time, the process accelerates with exposure to the sun, Aloe vera restores the balance, stimulating the synthesis of collagen and elastin and increasing the soluble collagen content.
250 ml / 1000ml
KEEPING COLOR The cleaning base is formulated with plant-derived surfactants (lipoamino acids). The cleaning action is delicate and does not cause irritation. After shampooing, the hair is clean, soft, silky, shiny and easy to comb.
BENEFITS: Cleans and gently regenerates colored hair. After shampooing, the hair is clean, giving it softness, silkiness, shine and easy to comb. Rooibos – Red Tea: toning, dermopurifying, Aloe Vera: particularly indicated for damaged and unstructured hair. Guarantees constant and deep regeneration by renewing the hair fi ber PH: 4.0
INSTRUCTIONS FOR USE: After carefully removing the color cream applying the “Color Eliminates Color” technique, wet the hair thoroughly. Apply the product and rub until obtaining abundant foam, accompanied by a gentle massage on the scalp. A second application is recommended. Rinse well. For professional use
250 ml / 1000ml
KEEPING COLOR MASK is a concentrated revitalizer. Rehydrates and detangles treated hair, combats oxidation and color aging and enhances the naturalness and brightness of color.
BENEFITS: Recompacts the hair fi ber; It gives softness and silkiness to the hair thanks to its active ingredients: Tea Rooibos-Red: toning, purifying, stimulating functions. Aloe Vera: particularly indicated for damaged and unstructured hair. Guarantees constant and deep regeneration by renewing the hair fi ber PH: 3.5
INSTRUCTIONS FOR USE: After applying KEEPING COLOR Shampoo apply KEEPING COLOR MASK, Massage and combing, distributing it evenly. If necessary leave on for 5 minutes. Rinse thoroughly. The characteristics of the Mask make it ideal for the continuation and maintenance of the KEEPING service even at home. For professional use.
Mineralizing serum Spray product able to promote the rebalancing of the hair before, during and after a technical treatment.
BENEFITS: – Vitamin E, Lotus Flower Extract, Baobab Extract. The use of KEEPING COLOR STABILIZER perfectly closes the scales of the hair, rehydrates it and facilitates combing for an optimal result of the extension of the tightness of all the technical services and a longer duration of color. It is especially recommended after KEEPING COLOR MASK. Leave the hair combable, silky to the touch, toned and full of vitality. Does not weigh down or fatten even the fi nest hair. PH: 3.5
INSTRUCTIONS FOR USE: After rinsing KEEPING COLOR MASK, remove the excese of water from the hair and distribute the serum evenly over lengths and ends. Comb the hair with a wide-toothed comb to facilitate the distribution and proceed with the desired drying.
Immediate effect treatment, formulated to protect, hydrate and regenerate the outside of the hair (cuticle). It provides maximum shine and protects the hair from environmental agents and technical process, from the fi rst application. Our treatment has become a n essential tool for professionals, for several reason s: simple and quick application , it is applied directly to washed hair, without adding any conditioner or another similar product. Suitable for use in applications like : coloring and bleaching. With KEEPING ESSENTIAL POTION, you will get better results, long lasting colors and maximize the natural shine . KEEPING ESSENTIAL POTION is suitable for everyday use.
BENEFITS: Maximum cuticle hydration, frizz control, detangling, natural shine, softness and silkiness, it facilitates wet and dry, combing, adds body without weight, protect from, heat, long lasting colors, long lasting hair styles.
30 pcs 20 ml
ACTIVE INGREDIENTS: Hydrolyzed Silk Protein Gives silkiness and hydration. (Silk is known for the capacity to retain 10,000 times its weight in water). Fruit Oils: Orange, kiwi, watermelon, cantaloupe, are some of the fruit that make up this very important asset for its concentration of vitamins a, b, c, h, which act as a powerful antioxidant for damaged hair, and as protection from the harmful effects, caused by external agents and technical processes. Sage extract: Optimal concentration for fi ne hair, it adds: strength, density and higher volume in weak and fragile hair. Note: In any case, this has a negative effect on thicker hair. Urea concentrate: Strengthens the outside of the hair especially the membranes that bind the different layers of the cuticle, the protein based active ingredient, give these membranes strength and fl exibility.
ISTRUCTION FOR USE
Intensive Treatment. After shampooing, rinse thoroughly with warm water. Leave the excess water in wet hair. Evenly distribute the product from roots to end. Massage to activate, until a rich lather appears, detangle hair and distribute the product using a wide-tooth comb. Leave on for 5 minutes, rinse with water. To obtain a more hydrated and shinier results, is recommended to wrap the hair in a warm towel. KEEPING ESSENTIAL POTION gives maximum hydration, silkiness and maintains the proper amount of water to protect the hair from the harmful effects caused by external agents and gives strength to the technical work carried out. It gives volume and body, strengthens the membranes in the various layers of the cuticle. Thanks to its active proteins, it makes these membranes to remain more resilient and flexible.